Attorney General Bonta, Attorney General James Lead Coalition Suing TikTok for Exploiting Young Users, Deceiving Public

Platform designed to promote excessive, compulsive, and addictive use

SAN FRANCISCO — California Attorney General Rob Bonta and New York Attorney General Letitia James today co-led a bipartisan coalition of 14 attorneys general in filing separate enforcement actions against TikTok for violations of state consumer protection laws. Filed in Santa Clara County Superior Court, Attorney General Bonta’s action alleges that TikTok exploits and harms young users and deceives the public about the social media platform’s dangers. The action seeks significant penalties, as well as injunctive and monetary relief, to address TikTok’s misconduct.

“Our investigation has revealed that TikTok cultivates social media addiction to boost corporate profits. TikTok intentionally targets children because they know kids do not yet have the defenses or capacity to create healthy boundaries around addictive content,” said Attorney General Rob Bonta. “When we look at the youth mental health crisis and the revenue machine TikTok has created, fueled by the time and attention of our young people, it’s devastatingly obvious: Our children and teens never stood a chance against these social media behemoths. TikTok must be held accountable for the harms it created in taking away the time — and childhoods — of American children.” 

“Young people are struggling with their mental health because of addictive social media platforms like TikTok,” said New York Attorney General Letitia James. “TikTok claims that their platform is safe for young people, but that is far from true. In New York and across the country, young people have died or gotten injured doing dangerous TikTok challenges and many more are feeling more sad, anxious, and depressed because of TikTok’s addictive features. Today, we are suing TikTok to protect young people and help combat the nationwide youth mental health crisis. Kids and families across the country are desperate for help to address this crisis, and we are doing everything in our power to protect them.”

Use of TikTok is pervasive among young people in the United States. In 2023, 63% of all Americans aged 13 to 17 who responded to a Pew Research survey reported using TikTok, and most teenagers in the U.S. were using TikTok daily; 17% of American teens said that they were on TikTok “almost constantly.”

In today’s lawsuit, Attorney General Bonta alleges TikTok violated California’s consumer protection statutes, the Unfair Competition Law (UCL), and the False Advertising Law (FAL).

According to the complaint, TikTok’s misconduct arises from its underlying business model that focuses on maximizing young users’ time on the TikTok platform so as to enable the company to boost revenue from selling targeted advertising space. TikTok’s misconduct includes: 

Deploying a content-recommendation system designed to be addictive in order to maximize the time young users spend on the platform. TikTok’s algorithmic features are designed to keep minors on the platform as long as possible and as often as possible, despite the dangers of compulsive use.

Using manipulative features to addict young users and maximize their time on its platform. These features exploit children's psychological vulnerabilities and are deployed to keep kids and teens on the platform for longer. 

BEAUTY FILTERS

Beauty filters and effects are deeply harmful to young users; they foster unrealistic beauty standards, harm self-esteem, and can induce negative body image issues and related physical and mental disorders. TikTok knows these filters and effects significantly increase platform use, particularly among young users, and retains these features despite their harms.

AUTOPLAY

To manipulate users into compulsively spending more time on the platform, TikTok does not allow them to disable Autoplay. TikTok uses Autoplay to continuously play new and temporary posts; this exploits young users’ novelty-seeking minds and eliminates their autonomy to choose to stop.

ENDLESS/INFINITE SCROLL

Endless scrolling compels young users to spend more time on the platform by making it difficult to disengage. It strips away a natural stopping point or opportunity to turn to a new activity and distorts users’ perception of time.

TIKTOK STORIES AND TIKTOK LIVE

Content on these features is only available temporarily — users must tune in immediately or lose the opportunity to interact. These time-sensitive features are designed to encourage young users to compulsively return to the platform by exploiting their uniquely sensitive fear of missing out. 

PUSH NOTIFICATIONS

Push notifications unfairly entice young users by overloading and overwhelming them to return to the platform. Some pushes are designed to keep young users from quitting the platform altogether, and others encourage young users to open the application. TikTok has even used fake notifications to manipulate users into opening its platform. 

LIKES AND COMMENTS

At key development states it can be overwhelmingly important for children and teens to be accepted by their peers. TikTok’s design and display of highlighting “likes” as a form of social validation has an especially powerful effect on young users and can neurologically alter teenagers’ perception of online posts, in addition to driving compulsive use.

Engaging in a scheme that deceptively markets the platform and platform features as promoting young users’ safety and well-being. TikTok employs a coordinated array of features, tools, content moderation efforts, community guidelines, and public assurances intended to promote a public narrative that the platform is appropriate and safe for young users and that TikTok prioritizes user safety. In truth, such features and efforts do not work as advertised, the harmful effects of the platform are far greater than acknowledged, and TikTok does not prioritize safety over profit.

Exploiting children’s data without parental notice or consent. Despite knowing certain users are under 13 years old and despite the platform being directed toward children, TikTok has collected and used personal information from children's accounts without parental consent or notice. Doing so is both unfair and fails to satisfy TikTok’s obligations under federal law. 

Attorneys general from the following states join Attorney General Bonta today in filing separate enforcement actions against TikTok to hold it accountable for its role in the children's mental health crisis: New York, Illinois, Kentucky, Louisiana, Massachusetts, Mississippi, North Carolina, New Jersey, Oregon, South Carolina, Vermont, Washington, and the District of Columbia. As of today, 23 attorneys general have filed actions against TikTok for its conduct toward youth, including existing actions filed by the attorneys general of Utah, Nevada, Indiana, New Hampshire, Nebraska, Arkansas, Iowa, Kansas, and Texas. 

Attorney General Bonta is a steadfast leader in protecting children against the mental health harms of using social media. In March 2022, Attorney General Bonta announced a nationwide investigation into TikTok, and in March 2023, he filed an amicus brief demanding TikTok comply with state investigations. In October 2023, Attorney General Bonta co-led a bipartisan coalition of 33 attorneys general in filing a federal lawsuit against Meta alleging the company designed and deployed harmful features that addict children and teens to their mental and physical detriment, and in November 2023, he announced the public release of a largely unredacted copy of the federal complaint. Last month, Attorney General Bonta issued a statement after Senate Bill 976 (SB 976) was signed into law by Governor Gavin Newsom. SB 976 provides important new protections for young people in California by resetting the defaults on social media platforms to disfavor addictive algorithmic feeds, notifications, and other addictive design features that lead children and teens to spend hours and hours on their platforms. 

A copy of the redacted complaint can be found here.