Latest Research on Global Plant-Based Protein Supplements Market Growth Projections & Opportunities To 2032

Plant-Based Protein Supplements Market is growing rapidly due to rising vegan trends, health awareness, and product innovation.

AUSTIN, TX, UNITED STATES, July 28, 2025 /EINPresswire.com/ -- Plant-Based Protein Supplements Market Overview:

The global plant-based protein supplements market is experiencing robust growth, driven by increasing consumer preference for clean-label, vegan, and allergen-free nutrition, fueled by lifestyle shifts toward plant-based diets and growing awareness around environmental sustainability. Soy, pea, rice, and hemp proteins are dominating the supplement category, finding increased usage across powders, ready-to-drink beverages, bars, and capsules.

Market Size and Forecast

The plant-based protein supplements market size is experiencing robust growth, driven by increasing consumer preference for clean-label, vegan, and allergen-free nutrition. Valued at USD 3.61 billion in 2024, the market is projected to grow significantly 6.79 billion through 2031 growing with a CAGR of 8.21%, fueled by lifestyle shifts toward plant-based diets and growing awareness around environmental sustainability. Soy, pea, rice, and hemp proteins are dominating the supplement category, finding increased usage across powders, ready-to-drink beverages, bars, and capsules.

To Download Sample Report: https://datamintelligence.com/download-sample/plant-based-protein-supplements-market

Key Market Drivers & Opportunities:

Health and Wellness Boom: Consumers are increasingly shifting toward protein-rich diets that align with their fitness and weight management goals.

Rise of Veganism and Flexitarian Diets: Ethical and environmental concerns are pushing people toward plant-based alternatives.

Product Innovation: Technological advancements in protein extraction and taste enhancement are improving consumer appeal.

Clean Label Demand: Transparent, allergen-free, and non-GMO product offerings are gaining traction across developed markets.

E-commerce Expansion: Direct-to-consumer (DTC) platforms and health-focused online retailers are propelling global accessibility.

Geographical Share:

North America: Continues to dominate the global market due to the growing vegan population, rising gym culture, and high disposable income.

Europe: Sees strong adoption led by sustainability-conscious consumers and stringent labeling regulations.

Asia-Pacific: Fastest-growing region with increasing urbanization, adoption of Western dietary trends, and lactose intolerance concerns in countries like China, India, and Japan.

Leading Key Market Players:

Glanbia plc

Now Health Group Inc.

Nutiva Inc

Danone SA

MusclePharm Corporation

CytoSport, Inc.

General Nutrition Centers (GNC) Holdings, Inc.

Quest The Simply Good Food Co

The Nature's Bounty Co

Reliance Vitamin Company, Inc.

Market segmentation:

By Source: (Soy, Pea, Rice, Spirulina, Wheat and Others)

By Type: (Ready-to-Drink, Protein Powder,Protein Bars and Others)

By Distribution Channel: (Supermarkets and Hypermarkets, Online Sales, Pharmacies and Drug Stores and Others)

By Region: (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)

Buy Now & Unlock 360° Market Intelligence: https://datamintelligence.com/buy-now-page?report=plant-based-protein-supplements-market

Recent Developments – United States:

2025: Orgain introduced a new organic protein blend with functional mushrooms and adaptogens targeting stress relief and gut health.

2024: Glanbia expanded its vegan sports nutrition portfolio by launching a pea and brown rice protein blend under its performance brand targeting Gen Z consumers.

Recent Developments – Japan:

2025: Meiji Holdings partnered with a biotechnology firm to develop a fermented rice protein supplement aimed at improving digestibility and amino acid profile.

2024: Asahi Group launched a plant-based RTD protein drink enriched with matcha and soy protein to cater to health-conscious millennials and seniors.

Conclusion:

The Plant-based Protein Supplements Market is witnessing exponential demand as consumers across the world become more health-conscious and environmentally aware. With innovation in product formulation, strategic regional expansions, and a rapidly diversifying customer base, the market is poised for sustained growth. Companies that focus on personalized nutrition, sustainable sourcing, and transparency in labeling will likely emerge as long-term winners in this evolving landscape.

Here are the Latest Trending Reports By DataM Intelligence:

Plant-Based Food and Beverages Market

Plant-Based Food Colors Market

Request for 2 Days FREE Trial Access: https://www.datamintelligence.com/reports-subscription

Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

Competitive Landscape
Sustainability Impact Analysis
KOL / Stakeholder Insights
Unmet Needs & Positioning, Pricing & Market Access Snapshots
Market Volatility & Emerging Risks Analysis
Quarterly Industry Report Updated
Live Market & Pricing Trends
Import-Export Data Monitoring

Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg

Sai Kiran
DataM Intelligence 4Market Research LLP
+1 877-441-4866
sai.k@datamintelligence.com